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August 2010 Dashboard: Hybrids Down, Clean Diesels Up
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The U.S. auto market experienced its weakest August sales since 1983. Overall sales dropped by 21 percent compared to last August, when the Cash for Clunkers programs gave an all-too-brief boost to car sales.
Sales of the Volkswagen Jetta TDI were up nearly 30 percent compared to a year ago.
Gas-electric hybrids, which disproportionately benefited from Clunkers a year ago, took a harder fall in August, dropping by 38 percent compared to last year. In a rare bright spot, the Ford Fusion Hybrid—a vehicle that racked up numerous “Car of the Year” awards in 2010—saw big gains in sales in August. Ford sold 3,010 Fusion Hybrids—up from 1,226 a year ago and nearly double from last month’s sales.
While less than one-third the size of the hybrid market, sales of clean diesels fared better compared to a year ago. The dozen clean diesel vehicles we are tracking are up by 52 percent compared to last August, and up by 20 percent compared to last month. While the iconic Prius fell by 37.5 percent since last year when Clunkers was in full swing, the Volkswagen Jetta TDI, the quintessential clean diesel, is up by nearly 30 percent from a year ago. Nonetheless, hybrid technology is expected to spread faster and grow much bigger than clean diesel in the U.S. in the coming years.
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