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Hyundai: Humble and Hungry
Hyundai: Humble and Hungry
How the Korean automaker cleaned up its act to become the hottest car company in America.
Hyundai's 2002 XG350 was no milestone of automotive progress. However, the first Korean car to venture beyond a $25,000 price left its mark when Automobile Magazine pitted that entry-luxury sedan against a similarly priced Mercedes-Benz C230 coupe. Back then, Hyundai was clawing its way out of the muck while Mercedes was trolling for bargain hunters.
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